Black House


Paper is one of the oldest industries still going, and for good reason. There’s nothing like the feel of old book paper, or the appearance of documents that have survived the test of time. Unfortunately, it’s also one of the most inefficient, outdated, and wasteful industries. Paper waste makes a few hundred million tons of waste in landfills every year. The traditional book publishing industry is likewise a dinosaur that demands millions of dollars in resources annually, just to function. Warehouses, distribution networks, retail space, and countless other seemingly minor necessities, combine to create a perfect storm of imperfect and […]

Why Digital?


Authors need to promote their books. Whether your publisher is Random House, or just Black House, you’re going to have to market and advertise. Big publishers reserve their marketing prowess for authors who commonly make 6- or 7-figure profits. You should promote, to a point. It’s imperative to recognize that you are a writer, not a PR firm. Promotion and marketing becomes a problem when your role as a writer is overshadowed by it. This can be a very hazy and dubious area, as there are many con artists waiting to prey on unsuspecting writers. Questionable “marketing packages,” abound on […]

Promotion



We do not offer advances. Advances are not “free.” They are not “pay.” They aren’t “gifts.” Payday loan companies do the same thing, just with higher interest rates. When an author receives an advance, he or she will not see a single royalty payment until the publisher has recouped the advance. Your advance is based upon your work and your status. If you aren’t a celebrity or public figure, you will not receive the million dollar advances that such individuals receive. Most regular authors only get somewhere around $10,000 as an advance. It’s very rare that a new or unknown […]

Advances